Hideoki [hee-de-yo-kee] means to build in Japanese. Indeed, it is in his nature to create for the sake of beauty. Every decade of his life is like climbing mountains, peak after peak. Behind each journey and destination, he revels in the company of nature. You can find in his photos the depth of his relationship for monochromatic. He sees the expanse of “black to white and all the gray tones,” a contradiction to the banality of fashion and commercial photographs. Highlighting here are some of the peaks of his career as a photographer.

In 1975, Vogue and Harper’s Bazaar editor-in-chief, Diana Vreeland, organized Inventive Clothing 1909-1939 for the National Museum of Modern Art, Kyoto. Hideoki shot with dramatic lighting on mannequins the high-fashion clothing for the great Parisian couturiers Elsa Schiaparelli, Paul Poiret, Gabrielle Chanel, Callot Soeurs, Patou, Louiseboulanger, Molyneux, Jeanne Hallee, Lenief, Paquin, Alix Gres and Madeleine Vionnet. The exhibition was initially held at the Metropolitan Museum of Art in New York. After 15 years as a fashion photographer, Hideoki went back to Japan in 1978, capturing an epic nature photograph series. In the same year, he opened a personal exhibition for Nikon called “Shimokita Summer, Winter.” The following year, he opened another show at the Konica Gallery called “Lost Time.” In 1980, he returned to the US and presented a photo series called “Montauk Point,” featuring the clothes of fashion designer Betsey Johnson. A year later, he exhibited the spectacular countryside of “Eastern Hokkaido” at the Konishiroku Photo Gallery. Occupied with commercial film production, which he started in 1989, it was not until 1994 when Hideoki returned to showing his photographs again. His exhibit “Backyard” featured various flora taken at his home. Hideoki continued to travel the world throughout the decade, and in 2000, he showcased the exquisite landscapes of Patagonia, once again for Konica. Finally, in 2003, Hideoki showed photos of his travels in the “Impression of a Trip” exhibit at the Konica Minolta Plaza Gallery in Japan. Hideoki hopes to climb another mountain adventure in the eighth decade of his life — a photo exhibit he will call “Family.”



Hideoki was born in Suwa City, in the mountains of Nagano, in 1942 and moved to Tokyo as World War II was approaching its climax.


The first time he held a camera assisting a photographer at a fishing village in Japan.


Hideoki moved to New York and landed assignments for Harpers Bazaar and New York Times Magazine, and traveled to London for more work.


Hideoki returned to Japan, taking hundreds of photos in his camper van, two of which belong in the MoMA’s permanent collection.



He opened a production company working as a Director of Photography for Japan’s top ad agencies.


Traveled around the world, photographing places and nature.


After years of production and photography, painting and pottery became his new means of art.


“ I didn’t have the chance to climb mountains in New York.
But taking those black and white photographs, that’s like climbing to me.”

Mountains Climbed

Mt. Fuji
Mt. Kita
Mt. Yari
Mt. Hijiri
Mt. Asama
Mt. Kilimanjaro
Mt. Hotakadake

Mt. Marcy
Mont Blanc
Mt. Algonquin
Mt. Marcy
Mt. Tsurugi
Mt. Maehotaka

© 2021 Hideoki & Co. All Rights Reserved.
Terms of Use